Hard Sell:

'Hard Sell', the seminar on trends in marketing and communication, was held on Saturday, January 20, 2007, at Sathya Sai Samskrutha Sadanam, Near Forum, Hosur Road, Bangalore. The seminar, organised by Commits as part of its regular academia-industry interface, was sponsored by the Tata Group. The speakers were: Kaushik Mukherjee, Principal Secretary, Dept of Higher Education, Govt of Karnataka, Prahlad Kakar, CEO, Genesis Films, Arnab Goswami, Editor-in-chief, Times Now Television, Niranjan Natarajan, CEO, Why-Axis Advertising; Bijou Kurien, Chief Operating Officer (Lifestyle), Reliance Retail Ltd. and Collin Timms, Chairman, Guardian Bank. Students attending the seminar were given certificates of attendance. At this seminar our new Postgraduate Diploma courses in Banking and Microfinance, and Retail Marketing and Administration, which the students of commerce and management would find useful, were launched.